The One Show–
One of the most prestigious award competitions in advertising and design, creative teams vie for the chance to win a One Show Gold Pencil, the esteemed award given for creative excellence. Our team created a series of new call for entries for The One Show including web, print and email advertisements.
This work is rooted in the fact that it’s not easy to produce Pencil-worthy work. Thousands upon thousands of entries are received, and being named winner requires originality, imagination and problem solving. Bringing this sentiment to life, all advertisements feature iterations of Gold Pencils with taglines showcasing the anatomy of winning work. Lines such as “Great ideas take patience” and “Great ideas are irresistible” are accompanied by rubber band balls and enticing chocolate in the form of Golden Pencils.
ART DIRECTION | BRAND EXPRESSION