Eco Store USA
Eco Store USA is an eco-friendly, locally sourced cleaning company based in Auburn Hills, MI. The problem was that the packaging design and strategy was directed towards a European market and once brought to the United States, it did not resonate with consuemrs. Our groups approach was to give consumers a product that was personal, friendly, and above free from chemicals and safe for your family, pets and home. We chose language that was conversational and fun, colors that were warm and approachable, photography and illustration that was clean, and bottles that were made of post consumer materials and modular to save space and packaging materials. Besides the design, we carefully laid out a style and standards guide to keep the identity system consistent across all current and future collateral. Our results were chosen by Eco Store USA and are currently being implemented.
Group members included myself, Michael Dryden, Jessica Kinnaird, and Aileen Klebba